Is There Life Off Earth Term Paper Example | Topics and Well Written Essays - 1250 words

Is There Life Off Earth - Term Paper Example But even it is taken for granted that on some planets in this universe, there prevails an environment like the one on the earth, one cannot be sure of the existence of life on those planet. This paper will devise an experiment to test whether any form of life as defined on Earth could prosper on Mars. This experiment will be conveyed mainly by the theoretical assessment of the possibility of life on Mars. Traditional search for life on Mars as well as in the universe is centered on the quest whether Mars can provide essential conditions of life. These conditions are to be the same as they are required for the survival of life on Earth. In order to life to exist on Mars, scientists suggest that the planet must have water. But the temperature of the planet must not be high enough to evaporate the water. Therefore, liquidity of water must be preserved in order to initiate the existence of life (Stewart 39). This opinion of the scientists is greatly influenced by the hydro-evolutionary theory that asserts that life on Earth has been initiated from the movement of water in the ocean. Also in order to sustain life, Mars must have the availability of elements like carbon and nitrogen, so that the unary organic system like cells can grow easily. At the same time, the planet should have an apparently congenial environment that can sustain life as well as preserve each its evolutionary steps. The question whether Mars can provide the conditions of life is totally based on empirical science. With a highest -600 C temperature that is slightly higher that the lowest -800 C temperature of the Antarctic region, the environment of Mars is supposed to be hostile for most of the microorganism organisms as well as other forms of earthly life. Also having a gravitational force, 38 percent of that of Earth, it has a thin layer atmosphere, .7% of Earth’s atmosphere. Even though there are other dissimilarities,

Synesthesia :: Biology Medical Medicine Research

In the mornings, my cat often takes up a post on my chest. His presence is heralded by a chirpy meow and four quarter-sized points of pressure where his feet make contact; as he relaxes, he settles into a loud, rhythmic purr, and the pressure of his 16 pounds is more evenly distributed across my ventral torso. If I'm slow to open my eyes, he reaches out a paw and gently pricks my face with his claws †¹ enough to make an impression but not do real damage. When I do open my eyes, I see the triangles of his ears, the dense, velvety blackness of his fur and the sheen of his nose; his yellow irises are thin rings around his dilated pupils in the dim, early light. Suppose I experienced all of those sensations up to the point of opening my eyes †¹ the pressure of my cat's weight and the pricks of his claws, his meowing and his purr †¹ and then I opened my eyes to the absence of any visual evidence of a cat. I'd be confused and disoriented, and if the tactile and auditory stimuli continued, probably panicky. A fundamental reworking of how I understand the world would be necessary to account for an invisible cat. Now suppose that the next time I heard guitar music, I failed to perceive a soft brushing sensation around my ankles. It would not bother me a bit. But for Carol Crane, a guitar that didn't affect her ankles might provoke the same sort of confusion and anxiety an invisible cat would induce in me. To Crane, the ankle-brushing sensation has always been an integral part of guitar music, just as violins always act upon her face and trumpets on the back of her neck. Crane has a rare condition called synesthesia, in which a stimulus usually perceived in one sensory modality produces a sensation in one or more other sensory modalities. (1). Synesthesia has many forms †¹ synesthetes may taste shapes or feel odors, for instance, or perceive alphanumeric characters in particular colors. Synesthetic perceptions are involuntary and are reliably triggered by the phenomena that induce them. They are also consistent over time for a given synesthete; that is, a true synesthete for whom the musical note E produces a percept of red triangles on a field of yellow will invariably experience that sound that way.

Fast food persuasive essay Essay

Imagine a world full of fast food restaurants. No more needs for salad, just hamburgers and fries. We aren’t at this point but we are going there with the fact that the amount of fast food restaurants went up with 300% the past few years. The amount of obese children has gone up, unlike their life span which is going down with every visit to the McDonald’s or the Burger King. Kids aren’t realizing what they are eating, and what they should be eating. I don’t blame them, with the amount of advertisements and restaurants, it’s hard to resist. One of the main reasons this is happening is because kids & teens don’t know what they are eating. As they put that burger to there mouth they tell themselves;† There’s tomato and lettuce in here, it’s not that bad†¦Ã¢â‚¬ . They are missing the trans fat filled sauces and the oil fried hamburger. These kinds of foods have no vitamins and lack of nutrition. We don’t know the science behind these foods, what they put in them or how they make them. There’s been a tremendous amount of controversy over McDonald’s burgers since celebrity chef Jamie Oliver demonstrated how meat scraps and sinew are spun in a centrifuge and â€Å"washed† with ammonium hydroxide, which has also become known as † HYPERLINK â€Å"http://www.care2.com/greenliving/pink-slime-now-just-an-option-for-schools.html† â€Å"_blank† Pink Slime.â€Å" This chemical is used in fertilizers and cleaning products. According to Oliver it is used in 70 percentages of ground beef in the United States but does not require inclusion on ingredient lists because the US Department of Agriculture classifies it as a â€Å"process† not an â€Å"ingredient† even though residues of this process are left behind in the meat consumed. He says, †Basically, we‘re taking a product that would be sold in the cheapest way for dogs, and after this process, is being given to human beings.† Thanks to the amount of fa st food restaurants there has bin a growth of fast food consumers has gone up with larger numbers than ever before. More restaurants are selling and more people are buying. This year, there were 160,0000 fast food restaurants counted in America. This is 10,0000 more than last year.

Analysis of Southern Gothic Literature Essay examples

Analysis of Southern Gothic Literature Southern Gothic literature, which is a sub-genre of the Gothic writing style, is unique to the American South. Southern Gothic literature has many of the same aspects as Gothic literature; it focuses on topics such as death, madness, and the super natural as well has having many mystical, bizarre, violent, and grotesque aspects. These tools are used to explore social issues and reveal the cultural character of the American South (Wikipedia). The authors of Southern Gothic writing use damaged characters to enhance their stories, and to show deeper highlights of unpleasant southern characteristics. These characters are usually set apart from their societies due to their mental, physical, and or†¦show more content†¦They believed that the Griersons held themselves a little too high for what they really were (Perrines 284). No man was good enough for her by her father and by the time she was thirty she was still unwed. After her father died , the people finally had a reason to fell bad for her. She was alone in the world with only her house left; this left her humanized. The day after her fathers death, the women of the town went to give their condolences to Miss. Emily. To their surprise, Miss. Emily was dressed as usual and had no trace of grief on her face (Perrines 285). Emily told the women that her father was not dead. Finally after three days of trying to hold on to her father, she broke down, and they buried her father quickly (Perrines 285). The towns people tired to justify Miss. Emilys actions, by saying that she had nothing left, and was clinging to the one thing that had robbed her for so long they convinced themselves that she was not crazy. The summer after her father died, the town hired contractors to pave the sidewalks. The foreman, Homer Barron, and Miss. Emily became quite fond of one another. On Sunday afternoons they could bee seen driving in his buggy together. Soon the people began to whisper ab out Emily and Homer. Emily held her head high; she would not be seen as anything other than respectful. The towns people believed that Miss. Emily should have kinfolk come to stay with her for a while. While Emilys two cousins were visitingShow MoreRelatedSouthern Gothic Writing Style1497 Words   |  6 PagesMyszkowski English 1102 3 December 2017 Southern Gothic Literature: A Comprehensive Analysis Southern Gothic literature is a writing style that emphasizes the use of macabre and irony to expose social problems in the south. The Southern Gothic writing style aims to expose the ignorance and moral blindness of the American South (Bjerre). Southern Gothic literature uses the writing style to enhance the message of the author. In other words, the author uses Southern Gothic elements to place emphasis on theirRead MoreA Rose for Emily by William Faulkner Essay1064 Words   |  5 Pages(Faulkner 119). The voyeurism that is evident throughout the story, following the life of the main character through the perspective of her watchful community, is introduced by the very first line. In Donaldson’s essay, she explains that many classic southern gothic tales â€Å"bring attention to the spectacle of a woman† (Donaldson 2), which is precisely what any reader of â€Å"A Rose for Emily† will find. Emily Grierson is a spectacle as well as a burden to her community. S he is judged based upon her appearanceRead MoreMary Shelley and Flannery OConnor: Gothic Isolationists1724 Words   |  7 Pages Gothic fiction is a genre of literature that combines fiction, horror and Romanticism with a particular focus on the mysterious and supernatural aspects. Gothic fiction originated in England during the latter half of the 18th century. This distinctive genre of literature soon developed into a 19th century phenomenon. The success of this dominant genre in England is frequently attributed to Mary Shelley. Despite its success during this time period, gothic fiction ceased to be a dominant genre byRead MoreA Rose For Emily And Gothic Literature1212 Words   |  5 PagesHave you ever read a story filled with horror, death, and a little romance? In literature, stories with these characteristics are classified as gothic literature. For example A Rose For Emily by Emily Faulkner is Southern gothic literature as the setting is specific to the south while The Cast of Amontillado by Edgar Allen Poe is gothic literature. In A Rose for Emily, Emily and the community are stuck in the old ways of the South as they attempt to avoid the inevitable changes happening aroundRead MoreWilliam Faulkner s A Rose For Emily And Shirley Jackson s `` The Lottery ``1061 Words   |  5 Pagesreader into their story. There is a history behind each story and each with their own family backgrounds. Tradition has a major role in each as well. Faulkner uses a style of southern gothic and Jackson uses a style of northern gothic. Jackson is straight to the point and Faulkner goes around saying things in a nice southern way. The authors use a sense cold-blooded natural at the end of the stories with both ending in death. The first time one reads the story they never see the end coming and theyRead MoreThe Heart Is a Lonely Hunter Literary Analysis1787 Words   |  5 PagesAn Analysis of The Heart Is a Lonely Hunter The Heart Is a Lonely Hunter, by Carson McCullers, is written in third person point of view. However, the perspective switches between five characters. This novel is classified as a Southern Gothic novel. It explores isolation, religion, and race and racism. Throughout the novel, we see the characters’ isolation from society and the affects of isolation on these characters. The theme of religion is also portrayed, mainly in the character of John SingerRead MoreA Good Man Is Hard to Find OConner Essay example1745 Words   |  7 PagesOConners Analysis: A Good Man is Hard To Find A Displaced Person Through her assortment of unpalatable characters and violent actions, OConnor tries to show grace at work in the world. According to her beliefs Christ, the Incarnate Son of God, has shown that God so loved the world that He became man Himself. Yet this God is not accepted by men, so they have to be shocked into a recognition of their need for Him and the salvation He offers. (MAYER, 1976) In this analysis I will explainRead MoreThe Great Gatsby As A Vampire Analysis919 Words   |  4 Pagesthem more dangerous? Due to popular Gothic literature, vampires are commonly romanticized to be pale bloodsuckers that hide in the dark, waiting for their next meal. This version of a vampire makes them easy to spot in literature, but is also very limiting in that it only lends itself to that specific genre. However, a different version, laid out by Thomas Foster, shows how anyone, whether they be fictional or nonfictional, can be considered a vampire through analysis of certain character traits. OneRead MoreA Rose For Emily And A Good Man Is Hard1756 Words   |à ‚  8 PagesLucas Gray English Literature 7/8/2015 Daniel Hitt Analysis Paper 1 â€Å"A Rose for Emily† and â€Å"A Good Man is Hard to Find† The writing style of southern gothic uses many different techniques such as macabre, ironic events that look at the values of the south. Two writers that are famous for the southern gothic style are William Faulkner and Flannery O’ Conner. Faulkner’s short story â€Å"A Rose for Emily,† depicts a well-rounded woman who is discovered to have a rotting corpse of her husband in herRead MoreThe Life of Edgar Allan Poe1119 Words   |  5 Pagesbelieve his works to be masterpieces. However, one thing that is not up for debate is the fact that Edgar Allan Poe is a literary genius. Edgar Allan Poe, the creator of the ratiocinative story and the amateur sleuth and leading contributor to the gothic genre, is the greatest author of the mid-nineteenth century. According to the author of The Critical Survey of Mystery Detective Fiction, Revised Edition, Charles E. May, Edgar Allan Poe was born in Boston, Massachusetts on January 19, 1809. Poes

The Between Humans And Animals - 1225 Words

English Philosophy in the 17th Century 1. Hobbes is philosophy differs from Descartes in multiple ways. Hobbes had a materialist view - he believed that motion is the cause of the change in bodies and all substances were bodies. While this is similar to Descartes on this point, their views differed greatly from one another on the mind. Where Descartes emphasizes the difference between humans and animals, Hobbes does the opposite. 2. The political philosophies of Hobbes and Locke differ from one another. Humanity, according to Hobbes, naturally is in a state of war due to the fact that men are generally equal in ability to one another. In this state of nature, there are no laws other than the laws of nature, which state that humans will naturally seek security. In order to achieve this security of property and themselves, men will give up their rights to an authority that can enforce the laws of nature through punishment and fear. This is then called the Commonwealth, or the Leviathan. Hobbes, however, did not support the divine right of kings. He believes that the right of the sovereign is derived from the individuals who relinquish their rights in order to create the Commonwealth. Similarly, Locke holds that humans are naturally equal and does not support the divine right of kings. However, Locke maintains that all men are independent and are in a state of liberty. Humans have the natural right to self-defen ce (as with Hobbes), however, the right to life andShow MoreRelatedThe Between Humans And Animals1461 Words   |  6 Pagesves to kill of the unhealthy or weak members. When unnatural predation forced by humans makes way into the picture to simply hang the head of a beautiful, large mammal, it takes the important figures ability away to keep a population strong and protected. Another substantial issue caused by game hunts is when animals approached to be haunted escape, they pose a large threat on the native wildlife in natural ecosystems (Why Sport Hunting Is Cruel and Unnecessary, n.d.). Overall, this â€Å"exotic† pastimeRead MoreThe Correlation Between Humans And Animals1291 Words   |  6 Pages1. In this country we use animals for all sorts of uses, whether that has to do with medical testing or the other countless uses. But there has always been question’s when It comes to the human thought process is whether or not the animals are suffering? The way that I lo ok at the correlation between humans and animals. I believe this reasoning can be acceptable because if a human steps on the tail of a dog, or brands a horse or a cow, these animals are suffering. They are in pain and they try toRead MoreRelationship between Animals and Humans714 Words   |  3 PagesAnimals play an extremely important part in the lives of humans. Be it their social, personal or business lives, animals always manage to somehow squeeze themselves into the storyline. As far as one can trace back history, you will find countless incidents that involved interaction between animals and humans. They have played various roles; that of a friend, companion, benefactor, protector, comforter, and more. This world would be a very different place were its sole inhabitants humans. ApartRead MoreEssay on Communicaton between animals and humans2070 Words   |  9 Pages INTRODUCTION The importance of communication between animals cannot be underestimated. Through communication, animals are able to concentrate on finding food, avoiding their enemies, mating and caring for their young. The study of communication between animals and humans is a never ending fascination and a way to learn more about ourselves. The development of human communication is what makes us exclusive to any living thing on this planet. The ways in which we communicateRead MoreThe Difference Between Animals and Humans Essay1485 Words   |  6 PagesAnimal rights are an important topic to discuss and review. The trouble is the vast diversity of how people see humans and animals and how they are different and yet the same. Animals are in every aspect of our lives in how they are utilized to make our lives easier, to sustain us, or as a pet. Unfortunately, the line of animals and humans blurs as the widely known belief that we are a derivation of an animal and we should treat them as we would ourselves. This viewpoint, however, can be taken toRead MoreThe Difference Between Human Language And Animal Language Essay1123 Words   |  5 PagesResearch Paper of â€Å"Animal Communication† If you have a pet like dog, you will think it knows us. They know our expressions and they always can give us a comfort when we are in terrible situation. I think a lot of people often think about do animals know humans’ language? I want to discuss about Do animals have ability to learn language and what is the difference between human language and animal language. Animal might not be able to speak a real language, but they can use certain way to communicateRead More The Moral Difference between Animals and Humans Essay2783 Words   |  12 PagesDifference between Animals and Humans A moral issue is generally considered to be one which arises from the need to take another persons interests into consideration. However, by saying another persons interests this seems to rule out the interests of animals from the moral debate. Although many people do value animals, there are still others who consider animals as no more than a source of food. It could be argued that our primary moral obligations towards those people who value animals includesRead MoreBond Between Humans and Animals Throughout History Essay752 Words   |  4 PagesAnimals have long been an integral part human culture. Up until the mid-nineteenth century, humans got around by horse and carriage. Animals have always been essential to human survival; man has always used animals for resources. Given the time spent together, animals and humans have developed bonds and relationships. Today, there are millions of domesticated animals. These animals become a part of each family their taken care by. People have come to love their pets like family. The bonds and relationshipsRead MoreEssay on The Connectio Between Animal Cruelty And Human Violence1543 Words   |  7 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Animal cruelty encompasses a range of different behaviors harmful to animals, from neglect to malicious, brutal killings. Studies show that animal cruelty may lead to more serious forms of crime, like heavy drug use, violent outbursts, and most common, cold blooded murder. Many studies in psychology, sociology, and criminology during the last twenty-five years have demonstrated that violent offenders frequently have childhood and adolescent histories of serious and repeated animal crueltyRead MoreComparison Of Animal Farm And Moby Dick1082 Words   |  5 PagesAnimals are a staple of childhood-- we are surrounded by them from birth into adulthood; hence, the overwhelming mountain of stuffed animals and picture books sifted through at our transition into maturity. Notably, animals appear in a variety of works, from children’s literature to classics like George Orwell’s Animal Farm and Herman Melville’s Moby-Dick. Recently, the scientific community has obsessed itself with identifying a clear, distinctive boundary between humans and animals, while the literary

The Right, The American Dream - 1322 Words

The American Right, The American Dream America is changing every day. Growing, maturing, and innovating, this country never has a consistent stand on morals. Reverting to older times, in 1780, British Major John Andrà © was executed by the Continental Army via noose. The horrendous act was based on a clandestine claim of espionage - an accusation some still deliberate the validity of to this day. In the past, capital punishment has been used for chastising behavior contradictory to the prosperity of society. Many plea successes in the implementation of the death penalty because of alleged depletion of criminal activity, an argument proponents state is supreme in determining efficiency. Opponents point out the myriad of flaws, including the inconsistency, the fabrication, and the inability to determine truth as fact. In centuries past, when societal norms included lack of hygienic practice, misogynistic hierarchy of power, and legal racism, the death penalty showed popularity. Howeve r, in the status quo, not only is it unnecessary, but capital punishment is unconstitutional and immoral. Social conventions change and the laws dictating the ability of those populations should change accordingly. The inability to differentiate fact and fiction creates a disarrayed blend of the innocent and the guilty. According to the Heritage Foundation, who performed several studies on the U.S. prison population, five percent of all convicted citizens are innocent. Essentially, one inShow MoreRelatedThe American Dream Is The Right Of Freedom1984 Words   |  8 PagesWell the American is a hell of a dream... I m sure it has something to do with the declaration of independence. The American dream is the right of freedom in all ways. You can believe in any kind of god you want. And you have the same rights as any other person. He belief that anyone, regardless of where they were born or what class they were born into, can attain their own version of success in a society where upward mobility is possible for everyone. The American dream is achieved through sacrificeRead MoreRacial Discrimination : The American Dream, Right?2936 Words   |  12 PagesPeople have this generalization that discri mination has been abolished, that everyone has the same opportunity in this free country. That is the American dream, right? Sadly, this dream has turned into a blatant nightmare that minorities have to live in every day. Even though there have been laws created to prevent discrimination in the workplace from happening, it is still a huge issue that needs to be looked at more closely. I am researching gender and racial discrimination in order to help myRead MoreI Have A Dream and the Civil Rights of African Americans1480 Words   |  6 Pagesthe freedom for the colored people. Martin Luther King was a Civil Rights Activists, he who had a dream one day to free the colored people from the whites and to change the outlook on how people see the colored, he also had a dream of every man is born and created equally despite the different skin colors. The man who once said: â€Å"I Have a Dream Today†(3) has proven his dream to help the rest of us live out our lives with equal right s and the same amount of freedom equally for everyone despite the colorRead MoreAll Men and Women have the Right to the American Dream638 Words   |  3 PagesThe American Dream has been the guiding belief of our western society since the United States Declaration of Independence; all men are created equal, having the same rights and opportunities to prosper. Furthermore, American prosperity is usually shown by the ownership of a home. With ownership of a home, an individual becomes put of a community and contribute to the betterment of his or her community. The members within the community have a sense of belonging with interdependence on one anotherRead MoreLiving the American Dream918 Words   |  4 Pages The American Dream has long been held with high regard by the people of the United States. The human experience within the American Dream varies, but was founded with the intended goal of the pursuit of happiness; it involves freedom of opportunity to the individual and t he availability of upward socioeconomic mobility due to one’s successes. The experience is similar to other individual’s in many ways through these guarantees, because all have protection of their individual rights and protectionRead MoreThe American Dream996 Words   |  4 PagesMy definition of American Dream If we ask most Americans what is the American Dream? the common answers are to become successful, rich, owning houses, cars and etc. In other countries, many people see America as a land of opportunities for a better life and that is the reason why they come here. Every individual who come to America have their goals or dreams that they want to fulfill in life that they can not fulfill in their own country. In another word, their American dream are to have betterRead MoreThe American Dream : What You Love And You Won t Work1412 Words   |  6 PagesThis quote is a key aspect of the American dream. The American dream can mean something different to everyone. Many people do what they dread rather than what they love. They are always counting down the days until they can retire. The American dream can be taken in many different ways. To one person the American dream could be becoming a CEO of an organization and to another it could be getting as much money and owning the nicest house and car. The American dream is based on what people value inRead MoreThe American Dream By The 1970 S Essay1277 Words   |  6 Pages Over time, The American Dream has changed in an innumerable amount of ways. Past civilizations have laid the foundation for what we view it to be today. In the 1970s, people looked at a variety of aspects such as culture, political affairs (government), one’s appearance, and entertainment to fit their definition of â€Å"The American Dream†. The 1970’s helped shape and influence what people regard as the current American Dream. Living in the 70s was in the midst of a unique culture. TheatresRead MoreThe American Dream1011 Words   |  5 Pagesmeant for â€Å"something more than mere survival† (FDR Economic Bill of Rights). We are meant for complex ideas, groundbreaking inventions and technological advances, a sense of community, and a place where freedom and opportunity run rampant throughout the streets. We are meant for the American Dream. I fear, however, that as time has passed, America has lost sight of the true ideals entrenched in the idea of the American Dream. Americans seem to believe that because of their mere presence in America theyRead MoreEquality And The American Dream1068 Words   |  5 PagesEquality and the American Dream History has a way of repeating itself. The problem of inequality has lasted as long as man has throughout the course of time. People are thought to be brave when they stick up against inequality. On July 4, 1776 Thomas Jefferson wrote the most important document in the history of our nation. The Declaration of Independence was the official document that claimed that their new name the United States of America and they would succeed from unfair British control. The

Market Failure Kelloggs Cereal-Mates Free Essays

A Study on Market Failure: Kellogg Cereal-Mates First, I must begin by saying that as most Americans would agree – cereal and milk go together hand-in-hand. However, how would the general public feel about a combination of the two sold pre-mixed? This was essentially the case when Kellogg’s decided to introduce Breakfast Mates. Breakfast Mates included a small box of Kellogg’s cereal packaged with a container of milk and eating utensil. We will write a custom essay sample on Market Failure: Kelloggs Cereal-Mates or any similar topic only for you Order Now While the product was right in step with the accelerating trend of convenience foods, a fickle and demanding public found the new packaging less than ideal. Essentially the choice that Kelloggs was giving consumers was that you could eat your Kellogg’s Corn Flakes refrigerator cold and pour cold milk over them, or eat your flakes at room temperature with warm milk. This led to a dilemma that would ultimately be proven as a scar on the company’s record of wonderful products and marketing campaigns. Kellogg’s believe that this would be a popular concept due to increased working hours in the United States combined with the rise of the fast-food industry led the false belief that the product would be successful. Kellogg’s launched the concept on a national basis in ‘kit form’–a four oz. ox of cereal, a four oz. container of aseptically packaged milk [no refrigeration required] and a plastic spoon. The line consisted of four popular Kellogg’s brands; Corn Flakes; Fruit Loops; Mini Wheats; and Frosted Flakes. Although the milk did not require refrigeration, Kellogg’s placed Breakfas t Mates in the refrigerated dairy case alongside cheese, yogurt, Jell-O pudding, and other refrigerated desserts. The company believed that this would be the best choice since Americans liked to pour their milk over cereal. This caused much confusion, however, because most individuals wouldn’t be searching for breakfast cereals in the dairy case. I feel that there were 5 main factors that actually led to this marketing and product failure. The first problem I feel was the fact that Kellogg’s believed that providing a â€Å"aseptically packaging†. This meant that the product would require no refrigeration for the milk. Consumers were revolted by the idea of warm milk. The second issue was when Kellogg’s tried to market in a different fashion and use cool milk as the basis by putting the product in the refrigerator section. This actually caused more confusion because the product was not in a location that you would expect cereal at. They company spent too much of what profit money they had received in trying to re-educate consumers into looking in the dairy aisle for cereal. The third factor that led to the products unsuccessful stint into the marketplace was their advertising campaign. In these ads Kelloggs chose to market the product to young kids so they could prepare meals for themselves without their parents’ help. This would have been fine, but the packaging was not child-friendly. Taste was also a serious problem for the Kellogg’s convenience line. Reportedly (according to personal experience), the milk was usually consumed at work or away from home. The warm milk tasted absolutely terrible. Finally, the biggest nail in the coffin for this product was that the price. The cereal was selling for over one dollar per serving, which was considered too expensive by most consumers for a 4 oz cereal. The product survived two years on the market before Kelloggs’ pulled the plug. According to the February 2000 article in the Newsweek on the food, they stated that the product simply wasn’t convenient enough. This is because with increased commute times and busy schedules people wanted a product they could eat on the go. With cereal mates they were required to still pour a liquid milk over the cereal which was not possible to do safely while commuting to work. Most customers also were adults, so the small spoon that was supplied with the cereal was too hard to use. I feel that this was a good product in concept, but the complexity of the concept made this product non-attractive to those who not only were needing a convenient and healthy food, but also one they could consume in a hurry. This idea later evolved to the milk and cereal bars they would later introduce around 2004 – which have been wildly more successful than the original cereal mates ever were. How to cite Market Failure: Kelloggs Cereal-Mates, Essay examples